Keep the information consistent.
Check the business name, address or service area, opening hours and contact details wherever you publish them. Ask the team whether these details still reflect the way the business operates.
Make someone responsible for updating changes. A new phone number or revised opening hours should reach your website and business profiles together.
Describe what customers can actually book.
Use clear service names and explain the areas you cover. A short description should help someone understand whether you can solve their particular problem.
On the website, give your main services their own useful content. Write for a customer who needs an answer, rather than repeating place names throughout the page.
Show the real business.
Plan a small collection of current photos: your team, location, equipment and completed work where appropriate. Check that you can publish any people or customer property shown.
Use images that help someone recognize and understand your business. Keep private customer details out of your public assets.
Make feedback part of your process.
Choose an appropriate moment to request honest feedback and make the request simple. Give staff a consistent way to respond to both praise and concerns.
Avoid promising an outcome or writing on behalf of a customer. The aim is to make the real customer experience easier to share.
Review the whole enquiry route.
Try the route a nearby customer would take: find the business, read the service information and contact the team. Note any inconsistency or uncertainty.
A connected local visibility project starts with this review and defines which improvements belong on the profile, website and internal process.
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